Helping companies sound like themselves.
WoodFish Group is the communications partner you bring in when there's more to say than there are people to say it.
You already know what needs writing.
The all-staff email that has to actually land. The magazine issue that is running behind. The brochure that isn’t hitting the mark. The three things that have been on your list for months.
The work isn't unclear. There just isn't anyone to do it.
Internal & employee communications
Writing announcements, leadership messages, and all-staff emails for the person receiving them, rather than for the person sending them.
Here’s how I can help.
Content
Crafting publication content and developing thought leadership. Producing long- and short-form bios, social templates, policy updates. Creating effective messaging in your voice (rather than mine).
Company Voice & Messaging
Exploring how your company actually sounds, documenting results, and making guidelines a team of twelve can not only follow, but can actually understand.
Strategy & Planning
Editorial planning, campaign development, brand alignment, and the brainstorming that has to happen before anyone opens a document.
One partner, across all of it.
You get an experienced practitioner rather than a rotating account team — which means less time spent briefing and more time spent getting it right. By the second project, I already understand how your organization talks, who has to sign off, and which sentence your general counsel is going to change.
Small enough to be flexible. Experienced enough to plunge in and make things happen so you can focus on your primary responsibilities.
Behind WoodFish Group
I'm Michelle Freed.
I've spent my career in corporate communications — internal messaging, magazines, newsletters, marketing strategy, and a great deal of writing in other people's voices. WoodFish Group is that work, on its own.
What's on your list?
If you have a project that keeps sliding, or a message that isn't landing, tell me about it. The first conversation is free, and I'll tell you honestly whether I'm the right person for the work.